Advertising

TTSI's Advertising Department provides all the services you would find in larger ad agencies but in a casual, team-oriented atmosphere that stresses creativity over formality.

We know the various media are filled with messages, all competing for your customers' limited budgets. So we take the time to learn your products and services as well as you do, and then to find the most creative and cost effective ways of presenting them to your potential customers.

In some cases, we're called in during our customers' design phase to help them define their market and their product's place in it. This may mean visiting potential customers to learn their needs and determine their sources for information on certain products and services; researching existing products, reading all the applicable literature. (Occasionally, our research has influenced design decisions that have helped make products more viable in the marketplace.)

We may brainstorm with our customers to find the right name or logo that captures the essence of their product and places it uniquely in the marketplace.

We work with our clients to define their message, then lock ourselves in a room until we've found the right combination or art and text that coveys that message.

Some of our customers need it all: Four-color national trade and consumer ads, point-of-purchase displays and brochures, direct mail pieces, catalogs, web sites, posters, package designs, logos, multimedia CDs and trade show displays. Other customers may just need a simple black and white sell sheet. In any case TTSI is there to help.

We have a diverse group of in-house and freelance writers and illustrators upon which we draw. And because of Trenton's technical nature we have a wide range of resources for the technical aspects. In fact, for many of our customers, we handle all of their communication needs from parts catalogs and technical manuals to advertising and public relations.

We work with a variety of pre-press and printing houses. We know that each of these has their own area of specialty. Some excel in large-run, black and white projects and others are more appropriate for 4-color, small run flyers.  We find the three best printers for any project and from that group, find the one that offers the best price. Whether it's direct-to-plate or traditional film process, our service provider or yours, we start coordinating with the service provider from day one to make sure the pre-press and printing processes go as smoothly as possible.

When it comes to advertising, we'll help you find the most appropriate media outlets, and if you like, negotiate the contracts and act as press liaison. Magazine ads created by TTSI have appeared in numerous national consumer and trade publications and been read by millions of readers. For some of our customers, we even handle all the responses to the ads.

But we don't stop there. We've created trade show displays and manned trade show booths for our customers, built a project car and driven it across the country (three times) as part of a national promotional tour, created wall-size murals, and of course, created multimedia presentations.
We use a wide variety of software. Take a look at our capabilities page.